As a graphic designer and student I have come to understand
more and more that a brand can be lost if it’s identity isn’t memorable. As
designers and visionaries, our job is to think, perfect and stress over
combining all the components of a brand and present it in a unified and
cohesive way. That is not easy.
Right now I am part of a group rebranding project, over the
past 10 weeks and it has not been easy, sometimes I’ve wanted to scream at my
teammates. The work is hard, the thinking is challenging but the payoff is
always worth the headache. Although we have yet to complete the rebrand, I know
that it’s gonna be a winner.
I’m always searching for inspiration to keep my mind fresh
and my thoughts current to the trends. This rebrand of Optus Communications by
Jason Little, Alex Creamer, Alexis Waller, Marco Palmieri, Brad Stevens and RE:
is a perfect example of the tedious and precise process designers go through to
create a long lasting and recognizable brand.
Enjoy and Comment
To see more of this rebrand, check out http://www.behance.net/gallery/Optus-Rebrand/9470727
